A collection of projects that reflect my passion for crafting unique brand identities and memorable visual narratives.
Peak Active
Brand Development - Packaging Designs & Layouts -
Apparel Flat Illustrations - Ad Ideation & Designs
The Goal
To create a brand that is inspired by the energy and movement of an active lifestyle while being accessible to everyone.
The Idea
Employing elements of punctuation and bold lines, we aimed to infuse the brand identity with a sense of movement and personality.
The Execution
Crafting a brand identity and ad content using a dynamic combination of vibrant colours, bold typography, and engaging imagery.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, Wordpress.
Client: Shift Fashion Group
Simoy Hosiery
Brand Identity and Guidelines - Consumer Research - Logo Design - Packaging Design - Pattern Design
The Goal
Develop a comprehensive branding strategy for an exciting new hosiery brand that celebrates women of all shapes and sizes, with a particular focus on the modern mom.
The Idea
Our core idea was to infuse every aspect of the brand with inclusivity and empowerment, guiding our creative process. This concept ensured that these values were woven into every creative decision, from visuals to messaging, with the aim of establishing a deep connection with our intended audience.
The Execution
We carefully selected soft earthy colors that exuded warmth and approachability. These colors, complemented by feminine illustrations, formed the heart of our brand identity. The illustrations, told stories of relatability and strength, celebrating the authenticity and uniqueness of women today.
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Milanote.
Client: Shift Fashion Group
Chalkboard
Brand Development - Logo Design - Packaging Design - Guidelines - Trims & Notions - Email Marketing.
