A collection of projects that showcase the art of directing visual narratives, breathing life into concepts, and sculpting stories that resonate.
Shop Kokonut
Art Direction - Visual Brainstorming - Advertising - Brand Development - Creative Identity
The Goal
Shop Kokonut, a vibrant and culturally inspired brand, is committed to creating an unforgettable shopping experience for its customers. Our goal in the realm of art direction is to elevate and refine our brand's visual identity, ensuring that every interaction with our products and content is a true reflection of our unique ethos.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Alphalete
Art Direction - Client Communication - Packaging Templates - Hang tags - Layout Design - Brand Graphics
The Goal
Refresh existing designs and create new, innovative assets that align with the client's brand guidelines and maintain a consistent visual identity.
The Execution
My projects involved designing retail and online packaging, creating a variety of collection hang tags, developing graphics for apparel, designing collection tags, producing promotional content, creating patterns, and more.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Client: Alphalete Athletics
District Delights
Art Direction - Creative Execution - Illustration - Mural
The Execution
Inspired by the heart of Corktown, this mural highlights the positivity, inclusivity, and diversity of the neighbourhood. It showcases the outgoing, people oriented community using a bold palette. The mural gradually shifts in tone from a working and learning environment to a homely and comfortable feel, representing the daily lives of the members of the community. The mural incorporates numerous elements to form a mosaic of different perspectives coming together. Captured in a playful, colourful manner to reflect both the historical roots and the modern atmosphere of the area.
Location: Corktown Staples (Second Floor), Richmond St & Parliament St, Toronto
Client: Staples Canada
Working with the World
Art Direction - Creative Execution - Illustration - Mural