A collection of projects that showcase the art of directing visual narratives, breathing life into concepts, and sculpting stories that resonate.
Shop Kokonut
Art Direction - Visual Brainstorming - Advertising - Brand Development - Creative Identity
The Goal
Shop Kokonut, a vibrant and culturally inspired brand, is committed to creating an unforgettable shopping experience for its customers. Our goal in the realm of art direction is to elevate and refine our brand's visual identity, ensuring that every interaction with our products and content is a true reflection of our unique ethos.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Alphalete
Art Direction - Client Communication - Packaging Templates - Hang tags - Layout Design - Brand Graphics
The Goal
Refresh existing designs and create new, innovative assets that align with the client's brand guidelines and maintain a consistent visual identity.
The Execution
My projects involved designing retail and online packaging, creating a variety of collection hang tags, developing graphics for apparel, designing collection tags, producing promotional content, creating patterns, and more.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Client: Alphalete Athletics
Luxe Beauty
UI Design - Web Design - Wire Framing - Brand Development
The Goal
Creating a landing page for a beauty company. Integrating gradient textures, pastel colors, and skin care visuals within a clean and intuitive layout, the aim was to evoke authenticity and charm. By seamlessly combining sharp imagery, smooth navigation, and subtle elements like hand-drawn icons, the goal was to create a unique and engaging user experience, uniting high-quality functionality with distinctive, evocative design.
Skills: Figma, Adobe Photoshop
Client: Luxe Beauty
Krazyo
UI Design - Web Design - Wire Framing - Brand Development