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A collection of projects that showcase the art of directing visual narratives, breathing life into concepts, and sculpting stories that resonate.

Shop Kokonut

Art Direction - Visual Brainstorming - Advertising  - Brand Development - Creative Identity 

The Goal

Shop Kokonut, a vibrant and culturally inspired brand, is committed to creating an unforgettable shopping experience for its customers. Our goal in the realm of art direction is to elevate and refine our brand's visual identity, ensuring that every interaction with our products and content is a true reflection of our unique ethos.

Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.  

Alphalete

Art Direction - Client Communication - Packaging Templates - Hang tags - Layout Design - Brand Graphics

The Goal

Refresh existing designs and create new, innovative assets that align with the client's brand guidelines and maintain a consistent visual identity.

The Execution

My projects involved designing retail and online packaging, creating a variety of collection hang tags, developing graphics for apparel, designing collection tags, producing promotional content, creating patterns, and more.

Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.  

Client: Alphalete Athletics

Luxe Beauty

UI Design - Web Design - Wire Framing - Brand Development