A collection of projects that reflect my passion for crafting unique brand identities and memorable visual narratives.
Peak Active
Brand Development - Packaging Designs & Layouts -
Apparel Flat Illustrations - Ad Ideation & Designs
The Goal
To create a brand that is inspired by the energy and movement of an active lifestyle while being accessible to everyone.
The Idea
Employing elements of punctuation and bold lines, we aimed to infuse the brand identity with a sense of movement and personality.
The Execution
Crafting a brand identity and ad content using a dynamic combination of vibrant colours, bold typography, and engaging imagery.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, Wordpress.
Client: Shift Fashion Group
Simoy Hosiery
Brand Identity and Guidelines - Consumer Research - Logo Design - Packaging Design - Pattern Design
The Goal
Develop a comprehensive branding strategy for an exciting new hosiery brand that celebrates women of all shapes and sizes, with a particular focus on the modern mom.
The Idea
Our core idea was to infuse every aspect of the brand with inclusivity and empowerment, guiding our creative process. This concept ensured that these values were woven into every creative decision, from visuals to messaging, with the aim of establishing a deep connection with our intended audience.
The Execution
We carefully selected soft earthy colors that exuded warmth and approachability. These colors, complemented by feminine illustrations, formed the heart of our brand identity. The illustrations, told stories of relatability and strength, celebrating the authenticity and uniqueness of women today.
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Milanote.
Client: Shift Fashion Group
Chalkboard
Brand Development - Logo Design - Packaging Design - Guidelines - Trims & Notions - Email Marketing.
The Goal
Develop all branding assets for a blanks apparel brand that features minimalistic, elegant designs.
The Execution
As a premium and sophisticated brand, it was crucial to create designs that align with the company's core values without overpowering them. Once the brand identity was finalized, we began developing website designs, graphics, and advertising content that complement the brand's aesthetic and messaging.
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Milanote.
Client: Shift Fashion Group
bô Accessories
Brand Image - Layout Design - Logo Design - Packaging Design - Apparel Design - Ad Design - Project Management
The Goal
Create a brand strategy for an accessories brand with products that are easy to use and last a lifetime.
The Execution
I enhanced the brand's image and promoted its success through various tasks such as designing a distinctive logo and crafting a comprehensive brand strategy. I also designed visually appealing packaging, maintained the website graphics, and created compelling ads for multiple platforms to drive brand awareness and engagement. Additionally, I created brand guidelines to ensure consistency in messaging and visual identity across all touch points. My contributions played a vital role in establishing and promoting the bô Accessories brand.
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Milanote.
Client: Shift Fashion Group
Kōzō Trims
Costumer Research - Branding Development - Packaging Templates - Photography and Photo Editing - Typography
The Goal
To create a brand and it's visual assets promoting the brand's message of fluidity and innovation, while maintaining a sense of structure and sophistication.
The Execution
On top of the initial branding and typography, catalogs, and packaging were designed to reflect the brand's modern and innovative approach. The graphics and imagery used in these materials were carefully chosen to create a cohesive visual identity that reinforces the brand's message and values.
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Milanote.
Client: Shift Fashion Group
TWC Agency
Brand Development - Guidelines - Ad Ideation - Motion Graphics - Marketing - Layout Design
The Goal
Design branding and stationery materials to promote the digital services of a marketing agency.
The Execution
The digital marketing agency's branding was crafted using recognizable web symbols, infused with a modern approach to highlight the brand's digital services in an elegant and straightforward way. These branding assets were utilized across the company's business cards, office facade, and other stationery items. Moreover, the website's design and email layouts were meticulously designed to unify all touch points and effectively engage with customers.
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Wordpress, Klaviyo.
Client: TWC Studio
BOLO Fight Club
Creative Research - Packaging Design - Brand Development - Packaging Design - Market Analysis
The Goal
Develop a comprehensive branding strategy for a boxing apparel and accessories company that includes brands name, logo, visual identity, establishing brand guidelines and devising a marketing content plan.
Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Milanote.
Client: Bolo Fight Club
